• We will glory in the beauty that is the Spanish horse, and strive to make videos that do him justice.
• We will show the truth, and - in as much as is possible - visually present the whole story.
• We will strive to uphold an artistic standard, and edit film to make your viewing experience enjoyable.
• We will date our filming, so that you have a realistic perspective of the horse you are seeing
• We will adhere to copyright procedures - see below.
• We will film horses as they are on the day we are shooting.
• We will include times when a horse tried, even if he failed.
• We will respect our viewers, knowing that you are following your dream.

• We will not alter filmed material in the edit process to conceal or distort facets that are relevant to the buying decison.
• We will not use slow motion to conceal defects, poor movement or lameness.
• We will not use slow motion to try to make a horse look to be something he is not.
• If we show a horse in slow motion, we will also show him moving normally in that same pace.
• As of November 2007, slow motion shots in a video are identified with a symbol in the corner of the screen
• We will not use colour enhancement effects to misrepresent the coat of a horse.

From my blog, after filming this pure spanish horse in an "Out and About" shoot.

It's all hand held - tripods aren't very practical in a situation like this. I don’t stage and set up events - our filming policy is to get the horse exactly as he is on the day we happen to film. As you can see in this particular video, location can be anywhere. This was in the mini nature reserve / camping grounds that encircle his stables.

Shooting schedule thus reads:

• Note artistic contrast of andalusian blue sky, dust-colored sand, and dark green pine branches.
• Decide on good starting point on far side of camping area.

Relocate, get sand in boots.

• Focus on horse, follow him as he moves and kicks up sand.
• Dodge the trees, duck the branches, choke on sand.
• Try to stabilise shot affected by jerky movements caused by choking. Trip over roots hidden in sand.

Hold camera up above sand as falling.

• Get great moving action shot of dark green pine branches and andalusian blue sky.
• Spit out sand, relocate horse....

• All filming and editing is done by us. All material is copyright to us.
• All music added in the editing is purchased and used with correct copyright procedures.
• If we should use external visual or audio material, within the norms of wherever possible we will.
• • identify the source
  • obtain permission for use
  • attribute copyright where it belongs